How Much Does it Cost to Make an App in 2022? (Cost Estimation by Type, Location, & Features)

Are you a startup founder, serial entrepreneur, or investor thinking of creating a mobile application? If yes, a question that’ll definitely be paramount in your mind is “how much does mobile app development cost?”

The cost of developing a mobile app ranges from $15,000 to $230,000 for most applications.

However, your exact price is determined by the app type, complexity, business model, and development team.

The MVP for a typical app of average complexity at $30/hour is:

  • Android–$50,000,
  • iOS–$60,000, and
  • Cross-platform–$80,000.

When it comes to app development, you’ll get what you pay for. Pay beneath a certain threshold, and you’re undoubtedly hiring a low-quality team.

On the other hand, hire cost-effectively, and you’ll have a perfect price-quality ratio.

This article will discuss the intricacies and nitty-gritty of pricing a mobile application.

Points we’ll discuss in this article entail:

  • App development costs,
  • Factors that impact the cost of building an app,
  • Software development costs that are easily overlooked,
  • App development cost by example.

Let’s delve right into the crux of the article:

How Much Does it Cost to Develop a Mobile Application?

The cost of developing a minimum viable product for a mobile app from us ranges between $15,000 and $230,000.

However, the exact amount you’ll pay may slightly differ with:

  • The product complexity,
  • The type of app,
  • The development team involved,
  • The location of the development team.

Illustration of factors that affect app development costs.

These factors can affect mobile app development by as much as 100%. Thus, it’s imperative to consider what they entail and how to influence those factors to reduce development costs.

Let’s help you understand their intricacies:

Mobile App Development Cost Defined by Product Complexity

The complexity of a mobile application refers to the number of features, functionalities, components, and interactions in the product’s codebase.

You may also describe complexity as the level of difficulty a coder faces in creating a mobile application.

For example, a typical fintech mobile application is more complex than a single-page to-do list app due to the number of functionalities and features the latter has.

However, that a mobile app has a single purpose doesn’t entirely imply that it’s not complex. Some of them are more complex than most multi-purpose apps. Some examples are:

  • Instagram: Albeit a uni-purpose image and video social media app, in its backend are highly complex algorithms that track the number of metrics to sort and determine which ad and image to display to users.
  • Spotify: This is a single-purpose platform with highly complex functionalities. One such is its highly sophisticated transmission protocol that powers its offline music streaming mode.

And as you might have imagined, the more complex a solution is, the greater the time needed to develop it fully. This, in turn, affects cost.

For proper understanding, we’ll break down cost into three types:

  • Basic app.
  • Average app.
  • Complex app.

Let’s help you with a spreadsheet detailing the estimated cost per complexity:

ComplexityPriceTimeframeExamples
Basic$15,000 to $25,00012-24 weeksMindoo
Average$30,000 to $50,00024-36 weeksForm Assist, Sephora
ComplexStarts from $700,000Over 36 weeksSnapChat

Mobile App Development Price Defined by Application Type

The type of mobile app you’re developing is another factor to consider.

Some mobile apps are generally more difficult to create than others. Take native apps for example, the requirement for creating one for an iOS platform differs from an Android application.

Likewise, cross-platform apps (applications that can work on both iOS and Android OS) differ in cost from Native apps.

Here’s a table detailing the price estimate per app type for a solution of average complexity:

App Type$ (Total estimate)
iOS$60,000
Android$50,000
Cross-Platform$80,000

Both iOS and Android apps are often categorized as native apps, as each only work on a single platform.

Mobile App Development Cost Defined by Team Type

Your team type is a huge cost-influencing factor to take note of.

For illustrative purposes, we’ll assume that you’re creating a mobile application with average complexity, Here’s the amount it’ll cost you:

Team typePrice
Internal team (US, UK)$400,000
Software Development Agency (Intelivita)$50,000
Freelancers$30,000

For the internal team, we’re assuming your workforce consist of a mobile developer, backend developer, UI/UX designer and QA tester.

Wondering about what each team type means? Let’s take a dig into that:

Internal Team

This hiring model entails onboarding full-time developers as an employee of a company.

They receive daily orders from the company’s administrators and regularly interact with team members to ensure that common objectives are attained.

Before opting for this model, you should weigh its pros and cons:

ProsCons
  • Better control over development processes,
  • Internal teams have a better understanding of the business’s objectives and goals,
  • The management team can easily make adjustments to workflow and deliverables at prompt.
  • The employer is responsible for providing a secure, serene environment,
  • Lawsuits from sudden contract termination can hamper development procedures.

Software Development Agency

A software development agency are companies that develop, maintains, and provides other services related to websites and mobile applications.

These app and web development agencies have an on-demand network of highly-skilled professionals. They are a go-to option for startups in need of a cost-effective means of outsourcing development for better profitability.

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You can either partner with a local development company or an offshore agency. By local development company, we mean partnering with an agency situated in your home country.

For improved cost-effectiveness or to access a larger talent pool, then you may partner with an offshore development agency with a verifiable portfolio.

Pros and cons of partnering with a software development agency:

ProsCons
  • They have a large pool of talents and can offer dedicated mobile and back-end developers at prompt,
  • They offer a range of partnership options,
  • Overhead costs on equipment, oversight, and subscriptions are either minimized or eliminated,
  • Due to a highly-skilled workforce, they require less time for development,
  • Flexible payment structure, e.g., low or no upfront costs, monthly payments, on-off payments, etc.
  • The team has experience creating a wide range of solutions.
  • Time-zone and cultural differences may cause a conflict of interest.

Freelancers

These are programmers working independently and handling tasks on a per-project basis.

Most freelance programmers know multitudes of frontend and backend stacks. Thus, they often handle full-stack roles and seldomly work independently on projects.

Here are some merits and demerits of handling this project:

ProsCons
  • Freelancers are relatively cheaper to hire and manage,
  • They can provide a timely and unbiased professional technical opinion.
  • They can provide a timely and unbiased professional technical opinion.
  • The freelancer loses sensitive data from your company due to nonchalant data practices.

Note: The costs mentioned above are not finite, as there are some hidden fees to consider when preparing your budget.

Mobile App Development Costs by Region

Country where a software development agency operates from is a huge cost influencing factor.

In the US for example, the average cost of hiring a developer is 3X – 4X more expensive than the cost of app development in India.

Here’s a table depicting how prices differ per region:

RegionPrice (Hourly)
USA$100
Western Europe$80
Australia$90
Eastern Europe$50
India and Southeast Asia$25

App Development Cost By Examples

We’ll use three diverse examples as case studies to help you understand the cost of building a mobile application.

Example 1: How Much Does it Cost to Create a Fintech App Like Revolut?

Revolut is a Neobank that offers services like peer-to-peer money transfer, fee-free currency exchange, and other regular banking features.

Primary features in the Revolut App

  • Peer-to-peer money transfer,
  • International rate conversion,
  • Easy registration,
  • Secure login,
  • Profile personalization,
  • Protected biometric system.

Mockup of Revolut Fintech App

According to Business of Apps, the platform currently enjoys over 1.1 million daily users. And with a valuation of over $33 billion, it’s a no-brainer that multiple startups would want to create a similar product.

The cost of building a neobank app like Revolut starts at $40,000. The exact cost will depend on the features and functionalities inherent in the app.

Example 2: How Much Does it Cost to Create an App Like Uber?

Uber is a ride-hailing app that connects its app users with the nearest available rider. It’s the largest hailing service and has over 93 million monthly users.

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Primary features of Uber App

  • Real time location tracking,
  • Card linking,
  • Driver review,
  • In-app location.

The cost of creating the MVP of a ride-hailing app from us is about $40,000. Expected timeframe for completing the project is 6-8 months.

Mockup of Uber ride hailing app with functionalities

Example 3: How Much Does It Cost to Develop an App like Instagram?

Instagram is one of the most visited social media platforms, as it currently boasts 1.4 billion users as of July 2022. Little wonder why most startups hoping to leap into the social media space consider it a noteworthy model.

Core features of the Instagram app are

  • Instagram reels,
  • QR codes,
  • Boomerangs,
  • Instagram stories,
  • DMs,
  • Etc.

Creating an Instagram-like MVP starts at $30,000.

Instagram app mockup which shows it's core functionalities

Now that you have a succinct idea of what it’ll cost you to develop your desired idea, let’s consider some factors that might influence such prices:

Factors that Affect the Cost of Mobile App Development

Let’s educate you on factors affecting software development costs:

Factor 1: Business Logic of the App

In mobile app development, business logic or domain logic refers to the core function of the app, its business model, and the outcomes users get from the application.

The app’s business logic provides direction to the following attributes:

  • The overall size of the mobile application,
  • The ideal tech stack for developing the solution,
  • The size of the development team,
  • Timeframe for completing the application,
  • QA validation process required,
  • The dependables needed.

Generally, mobile application development with more complex business logic is more expensive. This is due to its complex architecture and multiple functionalities that the programmer needs to implement.

Factor 2: Technology Architecture

Technology architecture in mobile app development entails the aggregation of logical components that are required to create a functional application.

The software architecture is a blueprint that programmers will follow to create a deliverable.

The technology architecture attributes that impact costs are

  • The tech stacks,
  • Scalability,
  • Multi-tenancy.

Since tech architecture is a workflow mapping of how the app operates, it’s only logical that the longer the workflow, the more expensive the mobile application.

A good technology architecture has its root in the app discovery phase. This phase is a step whereby the development team gathers requisite information about the target audience, solution’s objectives, founder’s expectations, and competitors.

An ideal discovery phase will carry a budget of about 10% of the complete development budget–this is partly due to its research-intensive nature, and it involves input from every team member.

The result from the discovery phase allows the CTO or any tech lead in charge to map out the technology architecture of the solution appropriately.

Factor 3: UI/UX Design

The UI/UX design is a prototype or mock-up detailing the look and user experience end users will derive from using a solution.

It also provides insight to coders on what features and functionalities they’ll need to create within the mobile application for it to achieve the founder’s ultimate objective.

UI/UX attributes that influence app development cost:

  • The number of screens needed to complete a process,
  • The type of user interface (Native UI’s cost more than hybrid interfaces),
  • The number of animations in the design.

The higher the number of screens and animations in the design, the costlier the app developmental fee.

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Factor 4: Core Features of the Mobile Application

The core features of a mobile app are those necessary for it to perform its primary features. Here, we’ll consider some key elements needed for each mobile app niche:

NicheKey Features
Fintech (Banking)Peer-to-peer transfer, connection with external service providers, account balance, payment processor, and transaction history.
EdtechIn-app video chat, in-app messaging feature, subject categorization, feedback sections.
Social MediaMessaging system, real-time notifications, content sharing element, and profile personalization.
HealthTechAppointment scheduler, video-conferencing, in-app reminders and notifications, symptom checker, healthcare tips.

As seen in the table above, the product niche highly influences the cost of software development.

Take fintech app development for example; there are lots of key features it must have to function appropriately, with each of them being highly complex.

Also, the features are sensitive, as a single error can lead to a loss of funds. This makes the cost of creating a fintech application is naturally higher than in other niches.

For more exposé on these factors, then read this article.

What’s more? There are some app costs to take into account.

Hidden App Development Cost

By hidden costs, we mean expenses that are elusive to founders at the onset of product development.

Albeit hidden, they’re salient to creating a robust mobile app, making it remain functional, and helping it reach its target users.

The two most common hidden costs in mobile app development are:

  • Marketing costs,
  • Maintenance costs.

These costs should be estimated within the mobile app project research phase and added to the total budget.

Let’s provide you with more information on what each entails:

Hidden Cost 1: Maintenance Cost

The maintenance cost is the funds needed to pay recurrent technical subscription fees and keep requisite skills for troubleshooting software errors.

Your yearly software maintenance cost should be about 25% of your overall app development price.

That is, if it costs you $200,000 to create your mobile application, set aside about $50,000 as the cost of maintaining your solution for a year.

Your maintenance budget will likely be expended on the following:

Budget ItemDescription
Monitoring analytics
  • Analytics is the act of tracking user-centric metrics to ascertain that the app remains popular amongst a target market.
  • The developer or business analyst here measures user, user behavior, average app usage time, traffic sources, and more. They use tools like Google Analytics and CRM tools for technical support and analysis.
App integrationMost apps are regularly updated every 1-4 months. Here are some possible updates that’ll be made:

  • Complete app revamp,
  • New features,
  • UI/UX customization and design improvement,
  • Mandatory updates for newer Android and iOS versions,
  • Compulsory updates from third-party APIs and Frameworks.

Note: Maintenance cost may increase significantly if you’re undertaking a major update. In the case of a total app revamp, or code migration, you may pay as high as 100% of the total development cost–depending on the intricacy of the maintenance.

Another hidden cost to consider is the product’s marketing cost. Let’s take a dig into that right away:

Hidden Cost 2: Marketing Cost.

Marketing cost is a budget set aside for advertising your mobile application to your target audience. This is an important step in ensuring the app’s objectives are met.

For a mobile application, the ideal annual app marketing cost should range between x2-x3 of your overall development costs.

That is, if your app development cost is $50,000, then have an annual marketing budget of about $100,000 – $150,000.

The high financial marketing demand is due to the following aspects:

Marketing AspectsDescription
SEO

Search engine optimization helps to improve the quantity and quality of web and mobile apps from search engineering.

It helps platforms gain unpaid traffic rather than paid or direct traffic.

Email marketing

According to HubSpot, 81% of B2B marketers say email newsletters are the most effective form of content marketing.

Email marketing is a strategy to help introduce customers to discounts, products, and other services by communicating your offerings via electronic mail.

Product hunt launchesThis marketing aspect entails launching your products on platforms primarily for tech-loving audiences.
Social media marketing

According to nealschaffer, 93% of marketers worldwide use social media for advertisement.

This aspect of marketing aims to use social media as a primary means of driving app traffic, interacting with users, and improving app retention.

Now that you have a detailed knowledge of the price of creating a mobile application.

Interested in Mobile App Development?

Interested in creating a mobile application that aligns with your technical or business requirement?

At Intelivita, we have a robust team of mobile developers that create scalable, secure, and resilient mobile applications.

Through failure-proof project management practices, we’ll ensure that deliverables align with both your technical and business needs.

Doubt our capacity to deliver as promised, then visit our portfolio, and check through our clutch testimonials.

Get in touch with us by filling out the form on our website and a representative will get in touch soon. Alternatively, you can send us a mail within work hours for a prompt reply.

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    Tuhin Bhatt is a co-founder of Intelivita, a leading Web and Mobile App Development Company. He helps passionate entrepreneurs build amazing tech products. Tuhin being a peoples man who has a passion to share his technical expertise with clients and other enthusiasts.

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