WordPress: What Is It and Why It Is Used For? [+ What’s WordPress Development and It’s Features]

Tuhin Bhatt

Co-founder of Intelivita

  Published on January 1, 2024

  9 min read

If you are an entrepreneur looking for a way to make an engaging website without hassle, understanding WordPress development is crucial.

What is WordPress Development?

In simple terms, WordPress development refers to the process of using WordPress to create and manage a website.

The WordPress development process involves several stages, like designing the website, producing SEO-friendly content, and integrating plugins to enhance the website’s functionality.

We’ll cover every aspect of WordPress development in this article.

We’ll discuss WordPress developers, the platform, advantages for your company, and upcoming developments in WordPress.

What Is WordPress?

WordPress is the most widely used content management system (CMS), powering more than 43 percent of all websites globally.

Wired, Sony Music, TED Blog, and PlayStation Blog are a few of the many popular websites running on WordPress.

This CMS also lets you add functionality via plugins.

For instance, you can add a chatbot, a contact form, or eCommerce features.

With WordPress, you can choose from various pre-designed themes that suit your website’s needs.

These themes are customizable, enabling you to modify or change the layout, text style, and colors.

Moreover, WordPress is a secure and open-source platform.

The core WordPress developer team regularly launches patches to fix bugs and improve overall security.

There are also new features added to increase the experience of managing websites.

Why Should You Use WordPress?

WordPress can be a great choice for entrepreneurs and various types of businesses. Why is that?

Let’s find out the reasons to use WordPress for business websites.

Ease of Use

WordPress is designed to be user-friendly, even for those who have little to no technical or coding knowledge.

You can easily create and publish content for your website with the WordPress block editor.

Fully Customizable Themes

You can design a website that matches your preference with WordPress.

There are lots of free themes available that you can customize to fit your branding.

ThemeForest, OceanWP, and Elementor are a few well-known theme providers.

SEO Friendly

WordPress features clean code that makes it simple for search engines to scan and index your website.

Furthermore, you can boost your site’s search engine ranks and optimize your content using a variety of SEO plugins available in the WordPress plugin directory.

Added Functionalities with Plugins

If you build an eCommerce site, you will need features like a shopping cart and an inventory management tool.

Here is when WordPress plugins come into play.

You can browse and install relevant plugins from the WordPress plugin directory.

Is WordPress Right for Me?

To answer the question, you should understand why you want to create a website and how to do that.

WordPress can be a great solution for businesses aiming to establish and grow their online presence.

We also have explained the benefits of using WordPress.

If you want to create a website with ease without any technical knowledge, then WordPress can be an excellent choice for you.

How to Select the Right WordPress Theme for Your Business

Choosing the right theme to align with the business branding is one of the most crucial decisions, as it plays a vital role in creating a positive user experience for your visitors.

Even though WordPress offers a vast collection of themes, choosing the right WordPress theme can be overwhelming.

There are several tips to consider when choosing your WordPress theme:

Identify Your Business Purpose

The style of your website should match the goals of your business.

Are you making a landing page, blog, or e-commerce website? A distinct set of features and functionalities are needed for each of them.

WordPress offers numerous collections of themes tailored to specific website types.

There are many great themes available for creating landing pages, such as Sydney, Hestia, Neve, and Responsive.

Use a Customizable Theme

With a customizable theme, you may change the typefaces, color scheme, layout, and other components to better reflect the style of your business.

This way, you can make a unique web page that differentiates you from competitors.

WordPress themes that come pre-installed, including Twenty Twenty, Twenty Twenty-One, and Twenty Nineteen, can be modified.

You also have access to well-known theme providers like Divi, Astra, OceanWP, and Elementor.

Choose a Mobile-Friendly and Responsive Theme

According to Exploding Topics, around 92.3% of internet users access the internet via their mobile devices.

It’s important to use a WordPress theme that is mobile-friendly and responsive.

A responsive theme can adapt to different screen sizes and ensure your website looks great on various devices, be it a smartphone, tablet, or desktop.

Prioritize Security

Selecting a theme that gets regular updates and maintenance is crucial.

Frequent updates ensure your theme works with the newest WordPress version and more plugins.

Your website will also stay secure and safe.

What Is a WordPress Developer?

A WordPress developer specializes in building and maintaining websites using WordPress.

They have a deep understanding of WordPress’s architecture and coding, so they play a crucial role in bringing websites to life.

WordPress developers are responsible for handling themes, plugins, and customization to meet client needs.

Whether it’s building an eCommerce site, a blog, or a landing page, they ensure seamless functionality and engaging user experience.

They also possess knowledge of SEO techniques to ensure that the websites are easily discovered and rank well in search results.

How Much Do WordPress Developers Cost in the U.S.?

If you want to create a custom WordPress website, you will likely need to calculate your budget allocation.

It’s because a custom WordPress site can cost from $5,000 to $30,000.

Many factors can affect the cost, like hiring a WordPress developer and the complexity of the design and functionality.

The cost of hiring a WordPress developer in the United States varies depending on experience, location, and project complexity.

According to Arc’s statistics, the average freelance WordPress developer’s hourly rate ranges from $61 to $80.

WordPress developers on general marketplaces like Upwork charge around $30 to $175 per hour.

Meanwhile, the hourly rate for developers on Fiverr ranges between $20 and $100.

Additionally, according to Talent, the average salary of WordPress developers in the United States is $36.95 per hour or $76,858 annually.

Reasons to Hire a WordPress Developer

To create and manage your website effectively and have a strong online presence, it’s a good idea to work with a WordPress developer.

Let’s discuss several reasons why hiring a WordPress developer is beneficial for your business website:


You can save time by working with a WordPress developer.

You may leave website development and maintenance to a professional who has experience in the field.

Technical Expertise

WordPress developers possess the required technical expertise to create and manage a website.

Therefore, they can design a website that is safe, dependable, and performance-optimized.

SEO Optimization

SEO optimization is another area where WordPress developers may assist.

They can make sure your website is SEO-friendly, which can increase traffic to your website.


You can ask a WordPress developer to tailor your website to your specific requirements.

For instance, you can request custom plugins and themes for your website.


Your website will get continuous support from an expert WordPress developer.

They will ensure that your website stays up to date and assist you with resolving any problems that might arise.

How to Hire a WordPress Developer?

Hiring the right WordPress developer is essential to the success of your website, but it can be challenging.

The following strategies will help you discover and collaborate with the ideal WordPress developer.

Define Your Requirements

Define your requirements before you start looking for a WordPress developer.

Determine what features and functionalities you want your website to have, and what kind of WordPress developer you need to accomplish these goals.

Create and Post a Detailed Job Description

Draft a thorough job description by outlining the precise abilities and background you are seeking in a WordPress developer.

Then, post your job description on the platform that most suits your requirements as well as your budget.

Review Resumes and Portfolios

Thoroughly review resumes and portfolios once you start receiving applications.

For instance, look for developers who have experience working on projects similar to your proposed website project.

Conduct Interviews

Conduct interviews with the shortlisted candidates

During the interview, ask questions that will help you assess the developer’s skills, experience, and fit for your project.

Use a WordPress Development Service Platform

There are various online platforms you can use to help you find and hire a WordPress developer.

At Intelivita, we offer top-notch custom WordPress web development for businesses.

Our WordPress developer team specializes in handling projects, such as developing WordPress plugins, creating themes, and integrating API into your WordPress website.

For your business to grow and succeed, it is important that you stay updated with the latest trends in WordPress development.

We’ll talk about some of the most recent developments in WordPress development in this section.

WordPress 6.4

WordPress 6.4 comes with lots of exciting additions and enhancements.

Several notable new WordPress features include the command palette, site editor, design tools, and Block Hooks.

Artificial Intelligence

WordPress development already includes Artificial Intelligence (AI).

Artificial Intelligence has the potential to improve website productivity, streamline processes, and provide customized user interfaces.

Chatbot Integration

The use of chatbots in WordPress development has increased significantly due to their increasing popularity.

WordPress websites can benefit from the use of chatbots, which can automate customer service, increase user engagement, and offer quick support to customers.

Headless WordPress

Headless WordPress is an alternative to Front-End WordPress for managing content.

This enables developers to use whichever front-end technology they are most comfortable with.

The WordPress Development Process at Intelivita

Intelivita offers a custom WordPress web development service.

Our service includes several processes from gathering the requirements to maintaining your WordPress website.

Our service includes:

  • Discover Business Requirements: Our experts gather essential data from your project requirements.
  • Wireframe and Web Design: We create the site wireframe for the entire project and create responsive WordPress web design.
  • Website Development: Our team develops the website based on the wireframe.

    We also implement plugins and customize the website design to meet your requirements.

  • Website Testing: Our WordPress developers and testers debug and test your website for errors to ensure seamless performance.
  • Website Maintenance: We maintain and optimize your WordPress website to ensure high availability.

To sum up, WordPress is a great tool for business owners looking to build a website.

Given its many benefits, it makes sense that WordPress development is a popular option among businesses.

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    Tuhin Bhatt is a co-founder of Intelivita, a leading Web and Mobile App Development Company. He helps passionate entrepreneurs build amazing tech products. Tuhin being a peoples man who has a passion to share his technical expertise with clients and other enthusiasts.

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