The Ultimate List of 22 Top SaaS Product Ideas to Try In 2024

Tuhin Bhatt

Co-founder of Intelivita

  Last updated on February 21, 2024

  20 min read

SaaS (software-as-a-service) is booming.

2022 saw some major impacts in Saas with AI/artificial intelligence and AR/VR.

Due to remote work and scalable software solutions, SaaS products and services are in greater demand than ever.

To start a profitable business in 2023, we’ll discuss some of the best SaaS application ideas, business models, and products.

We’ll cover everything from AI-powered marketing agencies to virtual event platforms.

Find out some of the best SaaS ideas for 2023 that could help you succeed, regardless of whether you are an experienced entrepreneur or a budding startup founder.

Is SaaS Worth It?

Take a look at this chart, an innovative Saas idea is worth 195.21 billion dollars.

There are many startups that bootstrap with micro-SaaS ideas and slowly work their way forward to take a bigger bite of the $195 billion.

You got an answer for whether it’s worth it. Now how can you tap it?

First, you need a great SaaS idea- we know it’s easier said than done.

A great startup idea is a golden ticket ergo, very hard to come by.

So to start the brain juices flowing, we’ll give you 22 data-centric SaaS ideas.

From these ideas, choose what’s best for you or mix it up and build one for yourself.

Let’s start with the 2023 specials:

22 Best SaaS Business Ideas

1. Customer Relationship Management (CRM)

“A customer who comes back is more valuable than a new one”

Businesses use CRM software to manage their interactions with customers and prospects.

It usually includes features like contact management, sales automation, and marketing automation.

Through CRM software, businesses can improve customer engagement, increase sales, and enhance customer satisfaction by having an understanding of customer interactions and behavior.

This may not seem like an innovative SaaS idea at the first glance but we promise you, this is a B2B Saas idea with huge ROI and market.

Market size

The customer relationship market is currently worth 57.83 billion in 2021 and is expected to reach 145.70 billion in 2029 with a CAGR of 12.5%.

The CRM market is also pivoting towards the trends of AI integration and if you have any plans to use this, then expert advice would be – STOP WAITING AROUND!

Industry Example

Salesforce is a cloud-based one-stop CRM platform for top businesses.

The flexibility and multichannel integration properties give it an exceptional track record in the CRM industry.

2. Financial Management

“Every business needs an exceptional Bookkeeper”

What is the service you know every business needs?

Finance management.

And this makes it one of the most profitable SaaS ideas there is.

Financial management software can help businesses manage their finances by improving financial reporting accuracy.

If you can make your data bank impregnable and use IoT and cloud integrations you WILL stand out.

P.S., – This is our editor’s second favorite B2B saas idea, #1 is down the lane. Read on.

Market size

The Global Banking System Software Market size is expected to reach $46 billion by 2028, rising at a market growth of 5.9% CAGR during the forecast period.

Banking system software allows banks to take advantage of the latest technological advancements.

Industry Example

One business renowned for its financial management software is QuickBooks.

QuickBooks is cloud-based accounting software used by over 5.6 million customers.

Its flexibility and minimal learning curve make it the first choice among users.

3. Human Resources Management

“Finances may be your livelihood, but humans are the brains”

By centralizing employee information, businesses can improve their HR processes and make better decisions by using HR management software.

These tools can improve employee engagement and streamline HR processes.

HR management software manages employee information, benefits, payroll, and performance evaluations.

The Global HR Software Market is growing rapidly as automation in HR procedures and cloud technologies like Software as a Service (SaaS) are adopted.

Market size

The HR Software Market is estimated to be worth US $15.59 billion in 2020 and will reach US $33.57 Billion by 2028 at a compound annual growth rate of 10.10%.

Industry Example

One business that specializes in HR management software is BambooHR.

BambooHR is cloud-based HR software that includes employee records management, benefits administration, and performance management.

It has a simple interface and intuitive features that make it easy to use.

4. Project Management

“A project is complete when it “works” for you”

Businesses can improve project management processes and make better decisions by using project management software to improve efficiency, reduce errors, and increase collaboration.

Project management software includes tools for task management, project planning, time tracking, and collaboration.

More remote collaborations are being encouraged and outsourcing is something everybody does.

To manage a workforce a thousand miles away, everybody needs reliable software.

Trello has made a huge market inception but includes video integration and VR options, you just stepped over a market giant with a simple Saas idea.

Market size


The global project management software market is estimated to reach $15.08 billion by 2030, growing at a CAGR of 10.68% between 2022 and 2030.

Industry Example

One business with a strong reputation in project management software is Asana. Asana is cloud-based project management software.

The flexibility and user-centric approach makes them one of the best SaaS idea examples to follow.

5. Supply Chain Management

“Bad communication and supply chain – spells tragedy”

90% of customers who receive delayed packages or have an issue with delivery leave and search for alternatives.

That’s billions dripping away due to poor supply chain management.

With a centralized platform for supply chain information, businesses can improve their supply chain processes and make better decisions.

Market size


By 2023, the average spend per employee in Supply Chain Management Software will be $5.53 and it is forecasted to be a year of revenues of US$19.25bn for the Supply Chain Management Software market.

The market volume is expected to reach US$24.19bn by 2028 with a CAGR of 4.67%.

Industry Example

One business whose products excel in supply chain management software is SAP.

Harnessing the power of cloud tech and IoT integrations SAP has a barrage of loyal customers.

6. eCommerce

“E-commerce is never dead”

It is possible for businesses to enhance their online presence, increase revenue, and optimize their sales processes with e-commerce software.

Through a centralized online sales platform, businesses can improve their sales process and make better decisions.

Many believe the e-commerce industry to be too saturated. But the need for genuine buyer-seller relations is more evident now than ever.

So an authentic eCommerce platform can go a long way these days.

Market size


In 2019, total revenues from e-commerce will be over 3.5 trillion U.S. dollars and e-commerce will account for over 14 percent of all retail sales worldwide.

By 2023, eCommerce sales are forecast to reach 6.5 trillion dollars, or about 22% of all retail sales worldwide.

Industry Example

One business that excels in e-commerce software is Shopify.

Shopify includes features such as online storefronts, payment processing, and shipping management that are so customer-centric that it actually drives more sales.

7. Marketing Automation

“Personalised marketing is the new normal”

Due to an increase in demand for personalized marketing and to optimize their marketing campaigns a centralized marketing platform is needed.

As long as people love personalized solutions and suggestions, marketing automation will thrive.

Artificial Intelligence-powered marketing strategies are on the rise and you can access all its glory to up your marketing game.

Market size

With a CAGR of 12.8% marketing automation market size is projected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027.

Industry Example

HubSpot is a cloud-based marketing automation software that includes email marketing, social media marketing, and lead generation.

It has a revenue of $883 million and a total asset of around 2.5 billion dollars.

8. Content Management

“Content is King”

Content management tools can improve collaboration, reduce errors, and optimize content management processes by helping businesses manage their digital content, including web pages, documents, and media files.

Why are people after it?

Market growth is driven by increasing demand for digital content and the need for businesses to optimize their content management processes.

The use of content management software can improve collaborations and make better decisions by having a centralized platform for digital content creation.

Market size


By 2023, the Content Management Software market is estimated to reach US$20.95 billion.

It is expected to grow at a CAGR of 5.44% from 2023-2028, resulting in a market volume of US$27.30 billion by 2028.

The average Spend per Employee in the Content Management Software market is expected to reach US$6.02 in 2023.

Industry Example

One business leading the way in the content management software field is WordPress.

WordPress is a web-based content management software that includes features such as web content management, blogging, and media management.

The software is user-friendly, with a simple interface and intuitive features.

WordPress has over 60 million users and is the most widely used content management software in the world.

9. Cybersecurity

“Safety is always a customers concern”

AI tools and software are being integrated with anything and everything, just because the ROI is huge.

Along with the growth in the AI market, there comes the ever-rising threat of data breaches left and right.

So the need for strong cybersecurity measures is evident.

Cybersecurity software helps businesses protect their digital assets from cyber threats, including viruses, malware, and hacking.

These tools can help businesses improve security, reduce risks, and optimize cybersecurity processes.

They can help businesses protect digital assets, reduce costs, and increase confidence.

By having a centralized cybersecurity information platform, businesses can improve their cybersecurity processes and make better decisions.

The key market inception you need to focus on for 2023-2024 is on how to use AI to improve cyber security, ie fighting fire with fire.

Market size


Cyber security was valued at $139.77 billion in 2021 globally & do you know the expected valuation?

A huge $376.32 billion dollars by 2029 at a CAGR of 34%.

Industry Example

One business that currently excels in the cybersecurity software field is Norton LifeLock.

Norton LifeLock is cybersecurity software that includes antivirus, firewall, and identity theft protection.

There are more than 50 million Norton LifeLock users worldwide, making it the most popular cybersecurity software on the planet.

10. Real Estate Management

“One thing people would always want – a premium real estate”

Using real estate management software, businesses can manage their real estate assets, including properties, leases, and tenants.

This software can help businesses improve efficiency and reduce errors.

Businesses can benefit from real estate management software by improving financial performance, reducing costs, and increasing transparency.

Businesses can improve their real estate management processes and make better decisions by having a centralized platform for real estate management information.

Increasing demand for real estate management solutions and the need for businesses to optimize their real estate management processes fuels the market for viable real estate software.

Market size


In 2021, the global Real Estate Property Management Software market size was worth an estimated USD 14.47 billion and is expected to increase exponentially to reach USD 30.91 Billion by 2030 at a CAGR of 8.8% between 2022 and 2030.

Industry Example

One business that currently excels in the real estate management software field is AppFolio.

AppFolio is cloud-based real estate management software that includes features such as property management, lease management, and tenant management.

The software is user-friendly, with a simple interface and intuitive features.

11. Virtual Event Management

“Virtual meetings are making geographical barriers obsolete”

Business organizations can use virtual event management software to manage and host virtual events, such as webinars, conferences, and trade shows.

In addition to improving event performance, these tools can assist businesses in reducing costs and increasing reach at their events.

In addition to improving event performance, reducing costs, and increasing reach, virtual event management software can reduce a business’ event expenses.

In response to the changing business landscape, virtual event solutions are driving the market growth.

Market size

By 2028, the Real Estate Software Market is expected to reach USD 11.15 billion, at a CAGR of more than 9.5% over the forecast period (2022-2028).

Industry Example

One business with a reputation for excellence in the virtual event management software field is Hopin.

As a cloud-based virtual event platform, Hopin offers registration management, audience engagement, and interactive exhibit halls.

It has a user-friendly interface and intuitive features, making the software easy to use.

12. Document Management

“Know what you have, where you have it, and how long you have to keep it”

Businesses can improve their document management processes, reduce costs, and increase efficiency with document management software, including storing, organizing, and sharing files.

It is possible for businesses to improve document management processes, reduce costs, and increase efficiency by automating document processes and centralizing document storage.

Businesses can customize document management software to meet their specific requirements, including document storage, document sharing, and document search.

The market growth is driven by increasing demand for document management solutions and the need for businesses to improve their document management processes.

Market size


The global document management system market is projected to grow from $5.55 billion in 2022 to $16.42 billion by 2029, at a CAGR of 16.8%.

Industry Example

One business that is a leader in the document management software field is Dropbox.

Dropbox is a cloud-based document management software that includes document storage, document sharing, and document search.

The software is user-friendly, with a simple interface and intuitive features.

Dropbox has over 700 million registered users and is one of the world’s leading document management software providers.

13. Virtual Data Rooms

“Data needs a safe place to be stored”

Using virtual data rooms, businesses can store and share confidential documents, such as financial statements, contracts, and legal documents, in a secure online repository.

It is possible to improve document security, streamline document management processes, and collaborate with external partners with these tools.

Using virtual data rooms, businesses can increase document security, streamline document management processes, and collaborate with external partners more effectively.

By providing a secure online repository for confidential documents, businesses can ensure their data is protected and easily accessible to authorized users.

A virtual data room includes features such as document storage, document sharing, and user permissions.

Market growth is driven by increasing demand for secure document-sharing solutions and the need for businesses to protect confidential information.

Market size

In 2020, the global virtual data room market was valued at USD 691.48 million and is projected to reach nearly USD 1,608.73 million by 2026 at a CAGR of 15.11%.

Industry Example

One business leading the way in the virtual data room field is Intralinks.

Intralinks is a cloud-based virtual data room software that includes document storage, document sharing, and user permissions.

The software is designed to be secure and easy to use, with intuitive features and customizable user permissions.

Intralinks has over 99% customer retention rate and has been named one of the world’s leading virtual data room software providers.

14. Data Analytics

“Where there is a data smoke, there is a business fire”

Businesses can use data analytics software to improve their decision-making processes, identify new opportunities, and optimize their operations by collecting, analyzing, and interpreting data.

Using data analytics software, businesses can identify new opportunities, improve decision-making processes, and optimize their operations.

By analyzing data from multiple sources, businesses can gain insights into customer behavior, market trends, and business performance.

They can use this information to make informed decisions.

Market size


A market value of over 650 billion U.S. dollars by 2029 is forecast for the global big data analytics market, which was valued at over 240 billion U.S. dollars in 2021.

Industry Example

One business with the highest level of expertise in the data analytics field is Tableau.

Tableau is a data analytics software that includes data visualization, data mining, and predictive analytics.

The software is user-friendly, with a simple interface and intuitive features.

Tableau has over 86,000 customers and is one of the world’s leading data analytics software providers.

15. NFT Marketplace

“It’s the new tier of economics”

A Non-Fungible Token (NFT) marketplace allows artists, musicians, and other creatives to sell their unique digital assets as NFTs.

NFTs are digital assets verified on a blockchain and can be purchased, sold, and traded like physical assets.

In the NFT marketplace, artists, musicians, and other creatives can monetize their digital creations and reach a wider audience by monetizing them.

When creators sell or trade their NFTs, they retain ownership of their work and receive a percentage of the profit.

Market size


As of 2023, revenues in the NFT segment are expected to reach US$1,601.00m, growing at an annual rate of 18.55% (CAGR 2023-2027), resulting in a total of US$3,162.00m by 2027.

In 2023, the average revenue per user for the NFT segment will be US$114.80.

Industry Example

One business that currently dominates the NFT marketplace field is OpenSea.

OpenSea is a peer-to-peer NFT marketplace that allows users to buy, sell, and discover NFTs.

The platform features over 4 million NFTs from over 135 different blockchains, making it one of the largest NFT marketplaces in the world.

16. SaaS Consulting

“SaaS has more horizons to explore than you can venture”

In a highly competitive market, SaaS consulting can help businesses optimize their SaaS strategy and increase their chances of success.

A SaaS consultant can help businesses overcome challenges and identify growth opportunities by leveraging their expertise.

Market size


The Software as a Service segment is expected to reach US$253.90bn in 2023 and grow by 7.89% per year (CAGR 2023-2027), generating a market volume of US$344.00bn by 2027.

By 2023, the average spend per employee will be US$72.94 in the Software as a Service segment.

Industry Example

One business that excels in SaaS consulting is SaaS Capital. SaaS Capital provides growth financing and consulting services to SaaS businesses.

Their consulting services include SaaS metrics analysis, market sizing, competitive analysis, and more.

They have worked with over 400 SaaS businesses and helped them raise over $1 billion in growth capital.

17. Universal Payment Gateway

“Consumers WANT a safe and versatile payment option”

A universal payment gateway integrates multiple payment channels and processes transactions securely and reliably.

By offering multiple payment options through one platform, businesses can reach a wider customer base and reduce payment processing costs.

Market size


Globally, payment gateways were valued at USD 18.21 billion in 2020.

The CAGR from 2021 to 2028 is predicted to be 21.7%.

Industry Example

Stripe is a leading universal payment gateway provider that enables businesses to accept payments from various sources through a single platform.

They offer features such as fraud detection, payment reconciliation, and reporting to help businesses manage payment processing more effectively.

Stripe has a strong customer base, including Shopify, Lyft, and Postmates.

18. Cloud-based Email Apps

“Criminally Underrated tool – Email”

Using a cloud-based email app can help businesses improve productivity and collaboration by providing a flexible and convenient way to access email.

With cloud-based email, users can access their email from anywhere and collaborate more efficiently.

Cloud-based email apps allow users to access their email from any device with an internet connection.

The growth in the industry is spurred by the increasing marketing possibilities and remote working options.

The increase in the number of users makes it the best simple saas idea for 2023.

Market size

For businesses around the world, e-mail has evolved into a core digital marketing format as the number of users continues to increase.

In 2020, email marketing revenue stood at 7.5 billion U.S. dollars, and by 2023, this figure is expected to surpass 10 billion dollars.

Industry Example

Google Workspace (formerly known as G Suite) is a leading cloud-based email app provider that offers email functionality through a web-based interface.

Google Workspace has a large customer base, including Uber, Airbnb, and Colgate-Palmolive.

19. Virtual Data Center

“Data management shows when you’ll succeed”

Virtual data centers provide a cloud-based infrastructure that helps businesses store and manage data in a cloud-based environment

Virtual data centers can help businesses reduce IT infrastructure costs and improve scalability and flexibility.

With a virtual data center, businesses can avoid the expense and complexity of managing physical infrastructure and scale their infrastructure up or down as needed.

They also offer various tools and services that enable businesses to manage their virtual data centers, such as backup and recovery, security, and monitoring.

Businesses can easily monitor their cloud infrastructure from anywhere using these tools and services.

Market Size


In 2021, the global software-defined data center market size was estimated at USD 45.7 billion.

By 2030, it’s expected to reach USD 328.7 billion, growing at a compound annual growth rate (CAGR) of 24.51%.

Industry Example

Amazon Web Services (AWS) is a market leader in the virtual data center space, offering a wide range of cloud-based infrastructure services, including Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (S3), and Amazon Relational Database Service (RDS).

20. Low-Code Development Platform

“Build an MVP with, minimal lines of code”

A low-code development platform is a SaaS application that allows developers to build software applications with minimal hand-coding.

Low-code platforms use visual interfaces and pre-built components to enable faster development and deployment of custom business applications.

Low-code development platforms allow businesses to accelerate web and application development and reduce highly skilled developers.

They also offer enhanced agility and flexibility in response to changing business needs.

Market Size


According to a report by MarketsandMarkets, the global low-code development platform market is expected to reach $27.23 billion by 2022, growing at a CAGR of 29.1% during the forecast period.

Industry Example

OutSystems is a low-code development platform recognized as a leader in the space by Gartner.

The company has raised over $600 million in funding and has over 1,500 customers.

Do you wish to build your own app?

These low-code platforms can be the perfect tool to help and get the ball rolling check out these ideas.

21. Digital Asset Management

“Asset is becoming more digitized and you need to tp it”

Digital asset management helps businesses manage their digital assets more efficiently, reducing the risk of lost or misplaced files and improving collaboration among team members.

It also provides a centralized location for storing and sharing assets, which saves time and improves workflow.

E-wallet software is a great digital asset management example.

Do you know how to build a futuristic wallet? Click here.

Digital asset management can be used by a wide range of businesses, including marketing agencies, publishing companies, and media organizations.

Market Size

In the forecast period, the Digital Asset Management Market size is projected to grow from USD 4.2 billion in 2022 to USD 8.0 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 13.6%.

Industry Example

Widen Collective is a digital asset management platform recognized as a leader in the space by Gartner.

The platform offers a range of features, including asset search and retrieval, metadata tagging, and asset sharing.

22. AI Agencies

“AI is transforming every industry as we speak”

AI has become increasingly significant for businesses, helping them automate processes, improve customer engagement, and make better decisions.

Many businesses turn to AI agencies for assistance in developing and implementing AI solutions, because they can be complex and time-consuming.

Market Size


The market intelligence firm forecasts that annual worldwide AI revenue will grow from $643.7 million in 2016 to $36.8 billion by 2025.

Industry Example

OpenAI is a leading AI agency, offering a range of AI services and solutions for businesses across various industries.

With a range of clients, from startups to Fortune 500 companies.

Their AI solutions include chatbots, natural language processing, computer vision, and predictive analytics.

Have an idea for a SaaS product? Let us bring it to life!

There is no shortage of SaaS startup app ideas for 2023.

The key to success is to identify a problem or opportunity in the market and create a product that solves it.

It’s also imperative to focus on user experience, customer support, and continuous improvement.

With the right idea, execution, and strategy, a SaaS startup can be profitable and fulfilling.

If you’re interested in starting a SaaS business or need help growing your existing one, contact us today.

Our team of experts can guide product development, marketing, and scaling your business.

Don’t wait, !


Tuhin Bhatt is a co-founder of Intelivita, a leading Web and Mobile App Development Company. He helps passionate entrepreneurs build amazing tech products. Tuhin being a peoples man who has a passion to share his technical expertise with clients and other enthusiasts.

Related Articles

IT Outsourcing: Statistics, Cost, Types, Models & Locations [2024 Guide]

Explore the world of IT outsourcing in 2024. Our guide offers in-depth insights and strategies for successful collaborations and optimal IT outsourcing outcomes.

Photo of Tuhin Bhatt Tuhin Bhatt

Onshore Vs. Nearshore Vs. Offshore Software Development Outsourcing: Which One to Choose for Your Business?

Explore our blog: Onshore vs nearshore vs offshore software outsourcing. Make informed decisions for effective collaboration & cost savings.

Photo of Tuhin Bhatt Tuhin Bhatt
Default Image of Blog

10 Industries Revolutionised by Custom App Development Solutions In Ireland

Explore how custom app development transforms industries in Ireland! Check the 10 revolutionising developments driving success across various sectors.

Photo of Tuhin Bhatt Tuhin Bhatt

Contact Us for Project Discussion

Ready to take the first step towards turning your software dreams into reality? Contact us today to schedule a project discussion. Our team of experts is eager to hear your ideas and provide tailored solutions to meet your unique needs.

Briefcase icon



Years of Experience

3 stars with thumbs up icon



Client Satisfaction Rate

In-House Talent



In-House Talent

Tick icon



Projects Delivered

    Image of Tuhin Bhatt, Co-founder of Intelivita.
    Request a Call Back

    Enter your contact details and one of our friendly team member will be in touch soon!.