The Role of Loyalty Programs in Food Delivery Business

Tuhin Bhatt

Co-founder of Intelivita

  Published on October 25, 2023

  7 min read

Are you a food delivery business owner or entrepreneur looking to gain a competitive advantage through successful loyalty programs?

Or are you searching for insights on loyalty strategies in the food delivery business? – If so, continue reading ahead.

In this article, we help you understand the needs of these programs for retaining customers, drive sales, and ultimately achieve success.

Being a prominent on-demand food delivery app development company, we know the importance of loyalty programs in food delivery and have assisted many businesses with such in-built programs in apps that helped business with growth and development.

In article provide following information:

  • What is loyalty program in food delivery app.
  • 7 key roles of loyalty programs in online food delivery app.
  • Benefits of loyalty programs alongside its roles.

Let’s dive in.

What are Loyalty Programs in Food Delivery Business?

A loyalty program in the food delivery business is a strategic framework of incentives and rewards offered by food delivery service providers to cultivate and maintain customer loyalty.

Through this program, customers are incentivized to make repeat purchases or order food from the same platform consistently, often through the accumulation of points, discounts, special offers, or exclusive perks.

These initiatives aim to enhance customer retention, increase sales, and promote brand loyalty in a highly competitive and rapidly evolving industry.

Key elements of loyalty programs in the food delivery business typically include points or rewards, tiered levels, discounts and promotions, birthday and anniversary rewards, referral bonuses, and personalized recommendations.

So, knowing what a loyalty program is in a food delivery business lets us move to the next section that showcases roles of loyalty programs in the food delivery business.

7 Key Roles of Loyalty Programs in Food Delivery App

Food delivery app loyalty is strategic planning to attract potential customers toward your brand and keep them engaged with your app through continuous rewards, discounts, and personalized incentives.

Here are the key roles that benefit your online food ordering app by offering loyalty to your app users:

  • Enhances Customer Retention
  • Increases Frequency of Orders
  • Optimizes Average Order Value
  • Offers Meaningful Customer Data Collection
  • Elevates Customer Engagement
  • Provides Competitive Advantage
  • Offers Word-of-Mouth Marketing

Now, let us discuss these roles in detail further.

#1. Enhances Customer Retention –

Offering discounts, free items, and points for each order makes users feel valued and appreciated, strengthening their connection to the app and increasing their likelihood of returning for future orders.

Plus, due to huge competition, customer retention in the food delivery business is a complex task, though with such loyalty rewards and incentives, businesses can strategically retain customers.

Customer retention through loyalty programs benefits businesses in the following ways:

  • Save cost on customer acquisition
  • Increases customer lifetime value
  • Data insights for personalization
  • Provides competitive advantage
  • Reduces marketing Cost

#2. Increases Frequency of Orders

Loyalty rewards in food delivery apps encourage and motivate customers to place orders more frequently to accumulate rewards or reach specific loyalty tiers.

Incorporating such loyalty practices boosts order frequency and cultivates a sense of excitement and engagement among customers.

Here are a few loyalty programs that you should consider in your food delivery app to increase order frequency:

  • Reward milestone proves effective when customers achieve rewards by making repeated purchases.
  • Points and accumulation is a point-based system where the customer earns discounts, free items, or other incentives on redemption of each point earned through every purchase.
  • Limited-time promotions are effective in increasing frequent orders. Such promotions create a sense of urgency and incentivize customers to order more frequently during promotional periods.
  • Gamification in the food delivery app makes ordering more engaging and fun when customers are encouraged with badges on competition of challenges and ranked at the top in achieving goals.
  • Exclusive offers include discounts, buy-one-get-one-free offers, or early access to new menu items. Customers are motivated to order from the app more often to take advantage of these offers.

#3. Optimize Average Order Value

Loyalty programs like buy 2 get 1 free, combo offers, and free items on purchase of a certain amount motivate customers to spend more on each order, increasing the average order value and driving more revenue for the business.

Combining these strategies encourages customers to spend more per order to unlock rewards or benefits.

As a result, the average order value increases, leading to greater revenue for the business.

A few benefits of optimizing average order value are as follows:

  • Provides deeper customer insights
  • Enhances customer lifetime value
  • Encourages community building
  • Elevates customer experience
  • Increases cross-promotions

#4. Offers Meaningful Customer Data Collection

Customers must often create accounts or profiles to participate or redeem loyalty points in food delivery apps.

These profiles are essential for tracking and collecting valuable customer data. The data helps you to plan personalized marketing strategies to elevate engagement.

Further, with every order made through the app, detailed information about the transaction is logged, presenting an opportunity to tailor various products based on past order data.

That is achieved by introducing loyalty schemes incentivizing customers to order more products, ultimately leading to revenue growth.

Other benefits of loyalty programs in food delivery through customer data are as follows:

  • Customizes loyalty rewards based on order history.
  • Reduces food waste through order personalization.
  • Targets marketing for new menu launches.
  • Enhances order accuracy and fulfillment.
  • Improves delivery route optimization.

#5. Elevates Customer Engagement

The main objective behind driving loyalty programs is customer engagement in food delivery apps. Loyalty points redemption, points earning programs, and exclusive promotions make customers interact with the app.

It constantly motivates and influences customers to order through your app to earn rewards, gifts, and discounts. That is how it keeps customers connected with your brand.

Plus, such engaging customer experience helps your brand with word-of-mouth marketing that increases your brand awareness among your audience and ultimately increases your revenue.

Customer engagement benefits businesses with the following:

  • More connectivity and engagement
  • Lower customer acquisition costs
  • Valuable feedback and insights
  • Brand loyalty and advocacy
  • Increased sales

#6. Provides Competitive Advantages

The food delivery business is highly competitive and crowded, with many competitors having the same customer base.

A loyalty program in your food delivery app makes you stand out from your competitors. By offering unique and compelling rewards, benefits, or features, the app can capture the attention of potential customers looking for something extra.

Loyalty programs’ effectiveness in online food delivery app are as follows:

  • Increases customer retention rate
  • Attract more potential customers
  • Harness long-term sustainability
  • Increases customer loyalty
  • Built a positive brand image

#7. Offers Word-of-Mouth Marketing

The most potent and cost-effective marketing for your food delivery app, is word-of-mouth marketing.

Satisfying customers through loyalty programs, schemes, and rewards eventually makes customers happy and pleasing, resulting in customers becoming your brand advocates.

Plus, making customers happy often with continuous rewards and discounts makes them voluntarily share their positive experiences with friends, family, and acquaintances.

Customer satisfaction in food delivery apps through loyalty programs makes your brand more trustable and increases its credibility.

As a result, business experience has the following advantages:

  • Cost-effective branding
  • Community building
  • Increased user base
  • High trustability
  • High sales

Want to Develop Apps Integrated with Loyalty Programs?

Connect with Intelivita, the leading software development company with over 10 years of experience developing various apps in diverse fields.

In this blog, we make you drive through the different benefits of loyalty programs in your food delivery app that help you increase your revenue, growth, and branding.

If you want to develop a food delivery app harnessed with loyalty features and inclusive of the latest technology, check out our portfolio showcasing our work, ability, and achievements.

We have helped many globally trusted and popular brands like Microsoft, Google, and Samsung with our solution and would like to help you with our agile app development services.

Book your consultation today and enhance your food delivery app performance with loyalty programs.


Tuhin Bhatt is a co-founder of Intelivita, a leading Web and Mobile App Development Company. He helps passionate entrepreneurs build amazing tech products. Tuhin being a peoples man who has a passion to share his technical expertise with clients and other enthusiasts.

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